Hallmark Just Moved In At Disney Springs
The Holiday Ever After pop-up opened October 7th in Town Center. Christmas came early, and it brought a movie with it.
Disney Springs got a new storefront yesterday, and it smells like a Christmas card.
The Hallmark Holiday Pop-Up opened October 7 in Town Center, in the old Francesca’s space near Frontera Cocina, Gateway to Discovery, and Everything But Water. Disney and Hallmark cut the ribbon. A Mickey wreath went up. The poster for Holiday Ever After: A Disney World Wish Come True took the window. No park ticket. Free garage parking. Lime Garage is the closest walk.
The shop is the retail chapter of Hallmark’s first original Christmas movie filmed at Walt Disney World. The film premieres November 28 on Hallmark Channel. The store is the part you can hold now. It stays through the end of the year, long enough to cover the movie and the shopping season that follows it.
Inside, the print is the one we already know from the Vera Bradley bags: red, green, and ivory toile, castle and characters and holiday scenes. Around it, Hallmark did what Hallmark does.
Greeting cards. Keepsake ornaments. Musical 3D Mickey and Minnie pop-up cards.
A magnetic Mickey and Minnie plush pair. Spirit jerseys. Matching family pajamas. Loungefly. Corkcicle. Home goods. Some of the Vera Bradley pieces were already thin online at the time of our post here, so the Disney Springs Vera Bradley store is the backup if the charm or the tote is gone here.
Let's talk about these Mickey ears...
The shelves are the movie you can carry out. Almost everything wears the same red, green, and ivory toile: castle, characters, gingerbread, trees. Opening-day prices, October 7. Tags move, and the first wave already had holes. A restock was promised for the following week.
Wear it
Ivory Spirit Jersey, $89. Fuzzy sleeves, plush body, Holiday Ever After across the back over Mickey and Minnie with presents and trees. Mickey wreath on the front.
Sparkle red Spirit Jersey, $89.99. “The Most Magical Time of the Year” over Cinderella Castle and fireworks. Front line: “Up to the Ears in Cheer.”
Matching pajamas, $30 adult, $24 kids, $20 toddler. Key art set: Mickey, Minnie, gingerbread house, castle.
Carry it
Loungefly mini backpack, $89.99. Ivory toile, quilted red Minnie ears with gold Mickey studs, oversized metallic bow.
Loungefly ear headband, $34.99. Toile on the ears, metallic red bow, Holiday Ever After on the band.
Corkcicle mug, $34.99, and cold cup, $39.99. Castle at the center, logo underneath. Cold cup comes with a red straw.
Hang it
Jungle Cruise ornament, $32.99. Skipper Mickey, wreath on the boat.
Mickey and Minnie ornament pair, $28.99. Holiday clothes, Santa hat, gingerbread box.
Recordable Mickey-head Keepsake, $28.99. Glossy red, snowflakes, a message you can play back.
Better Together plush pair, $24.99. Mickey and Minnie in winter scarves and a Santa hat. Magnetic, so they stay a pair.
Mystery pin, $11.99. One of six: Mickey and Minnie scenes, plus the castle.
Send it
Musical tree card, $19.99. Mickey and Minnie decorating, a train at the base, music and motion.
Caroling card, $12.99. Mickey, Minnie, Donald, Daisy, Goofy, and Pluto. “It’s Christmas!” on the front.
Note-card box, $19.99. Eight cards, four designs: “Oh So Merry,” “Christmas Greetings,” “Wishes for You,” and the castle in red and green.
Wrapping paper, $6.29. Gift bag, $4.99, gingerbread house with Mickey and Minnie in the windows.
Opening day did what opening days do, plus the nonstop rain we have had in Florida this week. A virtual wait list kept the door from becoming a crush. The good stuff moved. Cast members told shoppers a restock is coming next week. Fingers crossed!
If you have a list, weekday morning is still the kindest hour. Springs hours have the shop listed 10 a.m. to 11 p.m. while the district is open. Confirm on the door.
Hallmark has said, carefully, that it is hoping this is more than a season. That is not a lease. It is a wish. For now the wish has a wreath, a green wall, and a movie that was shot down the road.
Go for the ornament. Stay for the card you will actually mail. Christmas at Disney Springs just got a return address.
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Walt Disney World Resort is a world-class entertainment and recreation destination featuring four of the most popular theme parks from around the globe, two thrilling water parks, nearly 30,000 hotel rooms, a sports complex, four golf courses, and Disney Springs—a metropolis of shopping, dining, and entertainment. Since 1971, Walt Disney World has focused on delivering legendary guest service and one-of-a-kind experiences that make it the largest and most visited theme park destination in the world, where families create magical memories. Guests can learn more about planning their Walt Disney World vacation at DisneyWorld.com.
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